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Bacall Associates Travel Singapore: Innocent Hand Gestures You Should Never Use When Traveling Overseas

January 31, 2017

 

 

Several gestures are cool and fun in the United States that mean something completely different and offensive in other countries. Avoid these 10 hand gestures when traveling abroad!

Thumbs-Up

The thumbs-up connotes approval or like in the U.S. and on Facebook. However, in Afghanistan, Iran, parts of Italy, and Greece, it means up yours. Next time you are trying to hitchhike in, Tuscany, you should reassess before sticking out your thumb.

Peace Sign With Palm Facing Inward

The peace sign gesture is what we often do when we want to wish someone peace, or when we want two. In the United Kingdom, Australia, Ireland, or New Zealand, make sure that when you do the peace sign, you have your index and middle fingers pointed up in the V shape and your palm is facing outward. Or else, you are giving the equal of the middle finger.

The OK

Making a circle with your index finger and thumb is not OK in several countries. In France, the gesture, for example, connotes zero or worthless. In Venezuela, Turkey, and Brazil, it symbolizes a vulgar slang that will insult anyone you show it.

Finger Summoning

The finger summoning gesture is what we do when we want someone to come closer or come over. In the Philippines, doing this using the curled index finger is perceived as rude. People there view the gesture as reserved for calling dogs. In places like Japan and Singapore, this act signifies death and calling bad luck.

Left Hand

In the Middle East, Sri Lanka, India, and Africa, people who are left-handed are traditionally viewed as filthy or unclean. The people in these places associates left hand as the one used in cleaning yourself in the bathroom, says Cracked.

Crossing Fingers

Crossing your index and middle fingers will not bring you good luck in Vietnam. In Vietnam, doing this gesture is very rude. Traditionally, this connotes a part of the female anatomy and is considered as very impolite when flashed at another person.

Bacall Associates Travel Singapore: Eight Ways to Save on Travel in 2017

January 25, 2017

Saving on flights, hotels and other aspects of travel is a question of how much you value your time versus hours and energy spent. You can scour the internet for low prices on rooms and airfares, but at some point you just have to pull the trigger so you can start planning your trip. Keeping that in mind, there are still some great, relatively easy ways to get more bang for your travel buck in the new year. Here are eight things to think about as we boldly forge into 2017.

1. SAVE MONEY without thinking about it. Spending less money on that next trip is all fine and good — but what if you don’t have any money socked away in the first place? The Digit app is trying to make saving for that next special excursion (and saving in general) an effortless experience. The free app analyzes your financial situation and spending habits, then pulls a few dollars from your checking account every so often and deposits them into a separate F.D.I.C.-insured savings account that Digit opens for you. You can tweak the app’s savings habits, chatting with it in a text thread and telling it to be more or less aggressive depending on how quickly you want to save. (Digit is confident in its algorithm and offers overdraft protection, as well.) While it might be scary to have a robot taking money from your checking account seemingly at random, reviews from users have generally been positive.

2. CONSIDER BRITAIN I don’t always feel good about exploiting the weakness of a nation’s currency — but with the United Kingdom (and London in particular), you’ll forgive me for having no such qualms. After Britons voted to leave the European Union, the pound sterling, which was exchanging at over $1.60 just a couple of years ago, plunged to around $1.17 in October, making Britain one of the best travel values in the world right now. Suddenly, that £5 cappuccino on Oxford Street is no longer cause for outright alarm. A quick look at the travel aggregator Trivago shows hundreds of hotel rooms available for under £100 a night for a weekend in mid-April. While London will never truly be a bargain, if you have always wanted to go, this may be as cheap as it’s going to get. As for feeling guilty — an argument can be made that American tourist dollars are exactly what an ailing economy needs.

3. IT’S THE WILD WEST for airfares. With European low-budget carriers like Norwegian Airlines and Wow Air aggressively expanding their routes stateside, there is no better time than now to go with whatever company rolls out the lowest prices. And there are some truly head-scratchingly low fares out there: As I write this, Norwegian is offering $585 round-trip, nonstop fares between Los Angeles and London in April, and I just found a $306 round-trip flight from Newark to London on Wow Air (with one stop in Iceland), also in April. Even the larger carriers are slashing fares: I’m currently able to find round-trip flights from Boston to Beijing on Air Canada for a mere $485.

4. OR, PICK AN AIRLINE, any airline — and stick with it. There is another side to that coin: Sometimes allegiance to a particular airline can pay off. The turning over of the calendar year resets the accumulation of qualifying miles and dollars that airlines track to assign status, so if you’re planning to stick with a particular carrier to reap the potential benefits of loyalty, January is the time to start. A new year gives even modest travelers a chance to shoot for low-level status on a major airline.

If you travel even somewhat regularly between a few predictable destinations, you can achieve the lowest tier of status on one of the major carriers by the end of the calendar year. Flying round-trip every six weeks between New York and Los Angeles, for example, could be enough to reach the lowest status (silver) on Delta Air Lines. What does that get you? Quite a bit: Free access to Delta Comfort Plus, which could ordinarily cost you $120 on each leg, along with priority boarding and a free checked bag. (Don’t expect any upgrades to first class, though.)

5. GET FLEXIBLE. “If your travel plans aren’t 100 percent finalized, learn the rules of your preferred airlines in relation to holding a ticket before purchasing it,” said Mark Orlowski, a travel contributor at Marketplace Morning Report. Sometimes it can actually help to do a bit of research and use a different partner airline that is part of the same alliance. For example, if you have Chase points and are looking at redeeming a United Airlines award flight, consider transferring those points to Singapore Airlines instead of United. Why? You can use Singapore miles to book awards on other Star Alliance airlines (including United) while benefiting from Singapore’s more generous fee policies. Changing an award ticket booked with United miles could cost you a whopping $125. If redeemed through Singapore, changing that same award ticket would cost you only $20.

6. TRACK YOUR PRICES after a purchase. Citi Price Rewind is a service that will refund you up to $500 an item, and $2,500 per year, if you buy an eligible product (think jackets and sleeping bags) with your Citi card and the price drops within the next 60 days. The best part? It will do the tracking for you automatically when you register your purchase (made with a Citi card, naturally) on its database of retailers. You can search, too, and if you find an advertised price that is lower, you can initiate a refund request. It’s a painless way to avoid the stress of wondering if you’re getting a good price. (Other cards offer price protection as well, but Citi makes it easy.) You can also do some monitoring on your own: The site Camelcamelcamel tracks items on Amazon and offers data on price history, which can help you decide when to buy.

7. FOCUS ON POINTS, not miles. Legacy loyalists who have hoarded their miles over the last several years have learned this lesson the hard way: Miles are getting less and less valuable. Frequent-flier programs at all three major carriers have gone through changes that have left many travelers less than pleased, to put it generously. If there is a bright side to this, it’s that credit card points are more plentiful and valuable than they have ever been. “The trend I see is more focus on nonairline/hotel branded cards and more focus on transferable points cards that allow for more flexibility when booking travel and don’t have blackout dates or capacity controls,” said Brian Kelly, the founder of the website The Points Guy.

There are some incredibly generous credit card sign-up bonuses available now, including 100,000-point offers from certain Chase and American Express products. While you certainly shouldn’t take opening a new line of credit lightly, those bonuses alone will be enticing to many: 100,000 points can be worth as much as $2,000 when redeemed directly for travel.

8. CHECK OUT PROJECT FI. Sick of switching SIM cards or paying outrageous overages to your phone carrier while overseas? Google’s Project Fi charges flat rates of $20 per month for unlimited talk and text, as well as $10 per gigabyte of data. Even better, Project Fi offers unlimited messaging and no roaming data charges in over 135 countries. You can use your phone as you normally would — provided you’re using a compatible phone. (You knew there would be a catch, right?) Officially, Project Fi works only on Google’s Pixel, Nexus 6P and Nexus 5X. At least it will transfer over your existing number if you decide to make the switch.

BIG IN BORNEO AT BACALL ASSOCIATES TRAVEL ON EXPERIENCE TRAVEL GROUP LAUNCHES BRAND NEW HOLIDAYS

January 13, 2017

Unique itineraries enable travellers to explore the lush natural jewel of Southeast Asia

Bespoke travel experts Experience Travel Group are excited to launch their first programme of holidays to the beautiful island of Borneo. Despite being the world’s third largest island, Borneo is still relatively undiscovered by tourists and has much to offer. Shared by Indonesia, Brunei and Malaysia, the island boasts dramatic landscapes, breathtaking beaches and is a must-see for all wildlife lovers – a vast number of exotic species such as orangutans and pygmy elephants call it home. Having quietly designed holidays to Borneo for repeat clients for several years, Experience Travel Group has steadily built up an expert Borneo team and created the exciting new experiences that form the basis of the new full programme of Borneo holidays.

Experience Travel Group’s new Borneo holidays are truly bespoke, covering all bases from in-depth adventures around the whole island to highlights tours that combine astounding wildlife with exotic beaches and cultural hotspots. The following three tours demonstrate just some of the unforgettable experiences on offer.

Beach and Wildlife: The Classic

From £2,990 per person, including all accommodation, experiences, entrance fees, guides, transport, flights and a number of meals.

This 15-day itinerary enables travellers to explore the exotic flora and fauna of Borneo, while also allowing plenty of time to relax on its beautiful beaches. Visiting the states of Sabah and Sarawak, this holiday starts in the city of Kuching and finishes at the stunning Gaya Island Resort, taking in Bako and Mulu National Parks, Kota Kinabalu and the Kinabatangan River en route. Highlights include getting up close to orangutans in Kuching and exploring the majestic Mulu caves. With accommodation in the best hotels included throughout, this trip takes visitors off-the-beaten track and into the wilderness, without compromising on comfort.

Borneo Adventure

From £2,650 per person, including all accommodation, experiences, entrance fees, guides, transport, flights and a number of meals.

A unique 16-day tour of Borneo with some truly magnificent adventures, this itinerary allows travellers to get a true feel for the depth and variety of Borneo’s wildlife, village life, culture and tradition. Highlights include a five-day adventure in Mulu National Park, incorporating the adventurous 11.5km ‘Headhunters Trail’, which follows the route taken by the Kayan headhunting parties as they launched raids on the Limbang people; scaling Mount Kinabalu; and exploring some of the world’s biggest caves. Accommodation ranges from traditional longhouses to basic lodgings during the treks, but there is a chance to relax in high-quality hotels too – especially at Pantai Dalit Beach, where the holiday concludes in very comfortable surroundings.

Borneo Encompassed

From £4,249 per person, including all accommodation, experiences, entrance fees, guides, transport, flights and a number of meals.

This three-week in-depth adventure takes in Borneo’s finest natural wonders and is as inspiring as it is relaxing. From traversing rainforests and cruising down rivers and mangroves to exploring caves and relaxing on sun-drenched islands, this itinerary has it all. Whether it’s hearing the call of gibbons, seeing orangutans swinging in the trees or spotting dolphins, travellers will be taken aback by the incredible wildlife throughout the trip. Highlights include a night safari in Tabin National Park and a trek through the stunning jungle of Danum Valley – and an optional visit to Selingan Island to learn about turtle conservation. Accommodation ranges from basic lodges to the stunning Bunga Raya Resort.

Find out more about Experience Travel Group’s new Borneo holidays here.

Experience Travel Group specialises in bespoke holidays for passionate travellers. Offering adventures in Sri Lanka, Maldives, Vietnam, Thailand, Burma, Laos, Cambodia, Borneo, Indonesia and India, Experience Travel Group expertly tailor-makes trips that enrich their clients’ travel experiences.

For more information about Experience Travel Group, please visit the website, or find out what the team has been up to recently by checking out their blog or Twitter page.

Insider Tips from a Local by Bacall Associates Travel Singapore

January 11, 2017

When I visited Singapore for the first time I instantly fell in love with this city-state: its futuristic design, the combination of different cultures and the diverse food. I was lucky to meet Jaclynn Seah there, who is from Singapore and writes on her blog „The Occasional Traveller“. She showed me around and we had a great time. She tells you her insider tips for the Lion City – the best time to travel there, accommodation, restaurants and sights.

Jaclynn is The Occasional Traveller, a Singaporean girl with a full-time day job who loves to travel. She started her blog in 2010 to encourage fellow deskbound wanderlusters like herself to remember to take that time off and get away. She is always looking forward to that next trip!

Here are her insider tips for Singapore:

Why should everyone travel once in a lifetime to Singapore?

There’s nowhere in the world quite like Singapore!

When is the best time to visit it?

Singapore is hot all year round and we hardly have any seasons. Year end tends to be cooler but also more rainy, though really it can rain any time of the year.

June and December are school holiday periods in Singapore so your tourist attractions will be more crowded with families, so you might want to avoid those periods.

Which attractions of Singapore are worth to see?

The Marina Bay area (which you usually see on TV during the F1 Grand Prix in September) is a tourist hotspot but for good reason – Singapore is prettiest in the evening when the buildings are all lit up.

I recommend starting from the Esplanade, walking clockwise around the bay area across the Helix Bridge until you reach Marina Bay Sands.

Other tourist attractions that I think are worth seeing are Gardens by the Bay (18 Marina Gardens Dr) – the alien-looking Super Tree Grove is mostly free (unless you want to go on the Skywalk, a rickety walkway suspended near the top of the tree structures).

But it is worth going into the Flower Dome and Cloud Forest as well – beautiful and cool, a good way to spend your time ‚indoors‘ if Singapore is being all humid or rainy.

If you want a proper outdoor garden, Singapore Botanic Gardens (1 Cluny Rd) is centrally located in the downtown area and was just awarded a UNESCO award.

Bacall Associates: Things to do in Singapore in 3 Days

August 12, 2016

Known as the Lion city, the Garden city and the Red dot, Singapore is one of the most popular tourist destinations of South-East Asia. So if you’re thinking of a short holiday not too far from India? Look no further than Singapore – the dynamic city-state, a short flight away from all major cities in India. A heady combination of Chinese, Indian, Malay and Western influences, Singapore is truly a cultural melting pot. Delicious food, high street shopping, contemporary arts – find all this and more. Here’s a three day itinerary to experience the best of Singapore.

Day 1

Book a direct flight to Singapore and try and get there early to make the most of your short vacation. Begin your holiday in Singapore’s cultural heart – Chinatown. Dotted with pagodas, mosques and shops, it is a bustling ethnic neighbourhood. You can take a walking tour of Chinatown or if your visit coincides with either the Singapore Heritage Festival or Mid Autumn Festival, you’ll have plenty to do. Shop for some ethnic products and artifacts here. Then, head to Kreta Ayer’s Food Street or to one of the trendy restaurants in Telok Ayer for lunch. Visit Orchard Road, Singapore’s shopping district, for high-end shopping in world-class malls housing multi-national brands. Orchard road gets it’s name from the all the surrounding orchards that existed during the 20th century. After rehabilitation, The Orchard Road is flanked by pedestrian shopping centres, upmarket cafes, coffee chains, nightclubs and hotels. It is also the official site of residence and office of the President of Singapore, The Istana.

Day 2

Head out to explore the city’s Civic District with its imposing buildings housing the City Hall, the Parliament House and Supreme Court. The Padang Cricket Club is also worth a visit. Then, head to see one of Singapore’s most important landmarks – the Merlion statue in Merlion Park. The park was initially designed to act as an emblem of The Singapore Tourism Board. Take your picture with this mythical part lion, part fish creature. The picturesque Marina Bay with its long promenade, the Marina Bay City Gallery and the 101-hectare Gardens by the Bay are other must-dos.

Day 3

Visit Asia’s only Hollywood theme park Universal Studios, and lose yourself in the magical world of movies. The state-of-the-art rides take you on a journey through Hollywood favourites including Shrek, Madagascar, Jurassic Park, Revenge of the Mummy, Transformers, Battlestar Galactica and many others. Stroll down Hollywood Boulevard and its Walk of Fame. With loads of restaurants and food courts to choose from, you will be spoilt for choice.

Travel Guide in Singapore by Bacall Associates

August 10, 2016

Singapore is a cosmopolitan city-state that became independent from the British in 1965 and is now one of the world’s leading economic centers in shipping and banking – Singapore is expensive by Southeast-Asian standards, with everything costing about double what it does elsewhere in the region. While most people come here for a couple of days just “to do” Singapore, I love this city and think it deserves longer than that. There’s a lot to do here, some great parks by the Malaysian border, and incredible (and cheap) Chinese and Indian food. Singapore is also moving beyond its sterile image and fast becoming a city with world-class nightlife.

Typical Costs

Accommodation – Accommodation isn’t cheap in Singapore. A night in a hostel dorm will cost around 15-30 SGD, and a budget hotel starts at 50 SGD for a basic double room with fan. Most hotels here are around 80-110 SGD per night.

Food – There are plenty of low-cost eateries around Singapore with street stalls typically selling food for less than 6 SGD per meal. Chinese and Indian food is usually around 8-9 SGD per meal. Most casual restaurants are around 20 SGD and after that, the sky is the limit.

Transportation – There are plenty of buses and taxis around Singapore, but the Mass Rapid Transit (MRT) runs the length and breadth of the country. MRT tickets vary in price, as they are based on the distance traveled, but generally cost around 4 SGD.

Activities – On the whole, activities in Singapore are not that expensive. Some, like the Singapore Botanical Gardens and Bukit Timah Nature Reserve, are free.  Entrance to Singapore Zoo is 32 SGD and Underwater World is 29 SGD.

Money Saving Tips

Take public transit – Travel on public transport is just 10 SGD per day for tourists with a Singapore Tourist Pass. This will get you unlimited rides on a number of buses and trains.

Eat on Smith Street – The stalls here offer food for less than 6 SGD and are a great place to sample local snacks.

Eat cheap – Save money on food by eating in Little India, Chinatown, or the hawker stalls throughout the town. Meals in these places cost only a few dollars.

Top Things to See and Do

Visit Singapore Zoo – This zoo is one of the best in the world and also one of the top attractions in Singapore. Covering an area of 70 acres, this place is huge and has a vast array of animals: over 3,600 mammals, birds and reptiles. The zoo’s night safaris are hugely popular, offering visitors the chance the get up close and personal with nocturnal animals. Entrance to the zoo and a night safari costs 71 SGD. Watch out though, there’s no food around here and since you have to wait for the night safari to begin, you get stuck eating the overpriced zoo food. See the zoo in the morning and come back at night for the safari.

Eat at the Boat Quay – Boat Quay is a hive of activity and is the place to go for dining and entertainment. The alfresco pubs and restaurants also make Boat Quay ideal for relaxing after a long day of sightseeing. Be sure to bring a camera to capture the imposing skyscrapers and bizarre statues along the riverside.

Hang out (and party) on Sentosa – This little island getaway is popular with locals and tourists alike. Head to the Tiger Sky Tower, Asia’s tallest observation tower. At 450 feet, it offers amazing views over Singapore and Sentosa. The Underwater World aquarium is the main attraction on the island; walk through tunnels below sharks, piranhas and eels. Universal Studios is also located on the island. You have to pay to get on to Sentosa. The cost to get there on the Sentosa Express is 4 SGD.

Admire Thian Hock Keng Temple – Stunning architecture makes Thian Hock Keng one of the most photogenic buildings you’re likely to see in Singapore. The temple was made from the finest materials and best craftsmen that China had to offer around the time of its construction in the 1840s. The temple was designated as a national monument in 1973.

 

Pine Cliffs Beach Club Pops Up In Canary Wharf London This Summer

August 1, 2016

Transporting Work-Weary Londoners to the Sun-Kissed Portuguese Shores

13 July 2016 – No matter what the British weather has in store, Canary Wharf’s Montgomery Square will offer a tantalising taste of the Algarve this summer, with the arrival of the Pine Cliffs Beach Club. Open each weekday from 11am to 11pm throughout the summer season, the chic pop-up bar will bring the sun-kissed vibes of Portugal’s leading lifestyle destination, Pine Cliffs, a Luxury Collection Resort, to the heart of London’s financial centre.

Set to be a popular hotspot for work-weary Londoners, the Pine Cliffs Beach Club will be run in partnership with award-winning travel specialist Quintessentially Travel, to celebrate the re-opening of the famed cliff-top retreat following a multi-million pound transformation of its rooms and facilities, including the debut of a state-of-the-art destination spa, that will firmly place Portugal on the radar of discerning spa connoisseurs.

In the true spirit of The Luxury Collection, Pine Cliffs Beach Club brings a taste of the Algarve to London providing global explorers with authentic experiences that reflect the local spirit, lifestyle and design. The al-fresco Pine Cliffs Beach Club will offer a wide selection of chilled drinks including fine Portuguese wines, Pine Cliffs Resort’s signature white port cocktails, Moet Ice and Sagres beer – the Algarve is just a Tube ride away!  Throughout the summer, customers will also have the chance to win a 7-night stay for two at Pine Cliffs Hotel, a Luxury Collection Resort, including breakfast, a green fee at Pine Cliffs Golf & Country Club, return flights from the UK and transfers from and to Faro Airport.

One of Europe’s leading lifestyle destinations, Pine Cliffs enjoys a spectacular, unrivalled location on the Algarve coastline. Set across 72 hectares, the resort offers a wide range of luxurious accommodation options for couples, groups and families. There are exceptional leisure and sports facilities, with 11 different restaurants and bars, including the poolside seafood restaurant O Pescador; Beach Club on the golden shore of Praia Falésia; Piri Piri Steak House; and Zest, a new outlet offering guests an array of health-conscious drinks, snacks and dishes. In addition, the hotel features six swimming pools, Porto Pirata kids club, an Annabel Croft Tennis Academy, a nine-hole golf course with panoramic views, complemented by a world-class wellness and fitness offering comprising the new Serenity The Art of Well Being destination spa and Pine Cliffs Goes Active gym and health club, as well as numerous shops and boutiques.

Pine Cliffs Beach Club is located in Montgomery Square, Canary Wharf, London E14 5JJ. Opening times from 11am to 11pm Monday to Friday until September.

Bacall Associates: True Flavour of Thailand For Families At the Dhara Dhevi

July 27, 2016

The iconic The Dhara Dhevi Chiang Mai, situated on a peaceful 60-acre estate in Northern Thailand, offers a magical backdrop in which children and adults alike can absorb Thai culture with a fantastic range of experiences, guaranteeing lasting memories for the whole family.

This fantastical resort, conceived as an ancient walled city, offers a sense of place like few others and this is reflected in its carefully curated activities, designed to immerse guests of all ages into local culture.   Perfect for all the family, from little ones to adults, the resort’s Art and Craft Village offers an array of creative craft activities, from umbrella painting and paper making to bamboo weaving, which is led by a group of local village women who will help guests create beautiful artefacts and traditional toys from the plant’s leaves.

Housed in the same building, The Lanna Kids Club is open every day from 9am-5pm and offers half or full day programmes for children from 4 to 12 years old.    The building’s tiny resident petting ponies and llamas are sure to make a great ice breaker for children who can then choose from a varied range of activities to stretch and stimulate them mentally and physically, whilst offering an insight into traditional Lanna (the ancient kingdom of northern Thailand) and Thai culture.    Classes include Thai dancing and music and traditional Thai games and toys – children can also benefit for Thailand’s rich culture of wellness with mini Thai kick boxing classes and yoga for kids.

A must-try for visitors of all ages is the rice planting: donning a traditional protective tunic, the instantly recognisable Non La hat and waterproof socks, the session will teach budding rice farmers how the grain is grown from seed to harvest and includes the opportunity for all to wade into the squidgy warm mud and plant a few rows for themselves. Children will adore riding the water buffalo, which will obligingly walk little ones through the plantation.

Meanwhile adults can enjoy the Dhara Dhevi Cooking Academy, which stages daily Thai cooking classes, relax in the Jum Sri Hall Library, with one of its 5,000+ books, browse the 20 boutiques in Kad Dhara Shopping Village, or unwind and reboot at the Health and Fitness Centre and legendary Dheva Spa where in depth Ayurveda-based programmes are carried out in 11 spacious treatments suites.

Parents keen to make the most of the wide array of gourmet eating and drinking options at the resort can book the baby-sitting service, which is available on request.  All tastes and nationalities are catered for with international cuisines of the highest calibre, from Japanese dishes at the light and airy Ren; Chinese at Fujian, formal French at Farang Ses and contemporary international cuisine at the Akaligo, which offers views through wall to ceiling windows. There is even a Victorian Style tea salon, the Dhara Dhevi Cake Shop which caters to the sweet toothed serving decadent treats. Fabulously chic watering holes include the louche Horn Bar, an after dark cocktail bar, the al fresco Loy Kham Bar which overlooks the serene infinity pool and the Colonial Pool Bar, which centers around the heart of the resort, the spectacular and imposing blue and white tiled swimming pool.

Easily accessible via a 15-minute car transfer from Chiang Mai International Airport, the Dhara Dhevi makes for an immersive cultural experience perfect for crafting lasting family memories.

ABOUT THE DHARA DHEVI:

The Dhara Dhevi is one of Asia’s foremost luxury hotels.  More an experience than simply a hotel, this iconic property represents extravagant Thai luxury at its finest.  Nestling in 60 acres of beautifully landscaped tropical grounds, enjoying a picturesque and secluded setting in the countryside in the North, the resort has established itself as a classic ‘must visit’ for high end travellers to Thailand.  Its location on the outskirts of historic Chiang Mai, a walled ancient city known for its rich history of art and culture, is reflected throughout the resort.  The spectacular accommodation was built in keeping with traditional Lanna and colonial style architecture, set among lush paddy fields.  69 traditional Thai villas each boast a private swimming, or plunge pools, Jacuzzi tubs and separate showers.  54 Colonial Suites featuring separate living and bedroom areas with private terraces overlook the pool, lake or stunning verdant gardens.

 

Easy steps to include Social Media into Sales Promotions

May 11, 2016

The tremendous impact of social media has brought to the business arena is phenomenal and Bacall Associates has been witnessing this phenomenon over the years. A social media campaign could add a cutting-edge facet to traditional sales promotions. Many customers prefer social media in looking for trusted reviews of different people about a particular service or product.

 

A well-designed social media campaign can be a powerful and effective sales tool as it enables your business to develop continuing relationships with your target audience and followers, and improve your understanding towards their needs.

 

Getting social media success usually includes a long process, particularly in small businesses, so you must flourish your profiles first and develop a genuine relationship with your business followers before easing into any type of sales promotions. The following are some of the easy suggestions prepared by Bacall Associates where you can use social media to your sales promotions.

 

Select the best platform for your business

Understanding on where you’re being found by your prospective customers on social media can assist you in determining on which platform you’re going to use for your brand. You can request your marketing team to report this information to you. But in the end, the platform should match your target audience. If your business is focused towards promotions and B2B then LinkedIn is an ideal option for you, but if you're aimed towards the consumer market then Facebook is for you.

 

Build a trustworthy image

This will not be easy, but you must do your best to build your business' creditability. You can begin with creating a professional profile and see to it that your posts and updates are discussion-worthy with only a small percentage of being directly promotional posts.

 

Properly handle gathered information

Social media provides an enormous quantity of data about qualified leads. A well-designed campaign using a combination of promo codes can provide many in-depth data, which is why most social media sites offer analytics to examine these data for future campaigns. It's important to correctly handle the data once these leads have been gathered.

 

Sell using social media

You can also achieve effective selling with social media. It is the best for daily deals or acts now offers. Encourage immediate action from your followers and motivate them to interact and share the offer, just make sure that it is a great deal to begin with so that they will be interested in sharing it.

 

If properly implemented, Bacall Associates is convinced that social media sites can be an excellent addition to your marketing and sales toolkits. Since 1994, the Bacall team has been providing comprehensive public relations, marketing communications, and sales promotion services to their customers.

Bacall Associates: 3 Ways to use Social Media in Public Relations

May 3, 2016

It’s given that social media helps public relations (PR). The birth of social media seem to start in the era of Friendster and Myspace, but the meteoric rise in popularity of social media begins with the introduction of Facebook, Twitter, Instagram, LinkedIn and other newer platforms. It began as a personal use, but several business owners today engage in social media to promote their business.

No wonder why a lot of small and online-based businesses utilize social media for their PR because it is perfect for direct engagement with both customers and the press. Bacall Associates, a boutique PR, marketing and sales support agency, will share a few tips to help you get started.

 

Create awesome content

Publish an awesome and social-media friendly content that your customers will surely value, share and buy. You should always keep your mind in creating your content. Don’t forget to use easy to share social media buttons on your posts because some don't have the time to copy and paste your content in order to share them.

One example of effective content is using case studies because they are some of the most powerful quantifiers you can use on the web. They provide perspective in the results as well as a clear and concise data. You must present it in the right way to get an emotional response, which can cause engagement and potential sharing. Major media outlets often share case studies provided by companies of many sizes and influence. You may also want to add images or videos to add spice in your content. Publishing good content can be a great help to improve your PR and brand image.

 

Make your business caught bloggers' attention

Seeking bloggers' coverage can also help you promote your brand. As you may have recently read, the blogosphere is the nexus between social media and PR. Bacall Associates confirmed that social media is also being used by bloggers and are active on those platforms, and many of them are closely monitored by journalists. You can get mentioned by popular bloggers in different ways such as providing your expertise, being a contributor and having your service or product reviewed.

 

Connect with the press on social media

The Internet has been the home of media these days since they can get a tremendous amount of information from there. Major publications have been using Reddit to source interesting stories while Twitter is being covered by major news outlets by using trends and hashtags. Indeed, social media platforms have become a solid part of journalism.

 

It'll be fast to connect with the media using social media sites. If you have a good story to cover and proper use of hashtags and social media tagging, you can get a solid media coverage. But remember, you shouldn't abuse the use of hashtags.

 

Bacall Associates has been involved in this practice for several years now and they are using social media to heighten their influence to their customers. The impact of social media on public relations is undeniably remarkable and brought great change to this practice that helped a lot of businesses worldwide.

 

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